TURISTIK MARKETINGDA RAQOBATCHILARNI TAHLIL QILISHNING AMALIY AHAMIYATI. MUNDARIJA KIRISH..................................................................................................... 2 I. BOB. TURISTIK MARKETING VA RAQOBATCHILAR TAHLILINING NAZARIY ASOSLARI................................................. 5 1.1. Turistik marketingning mohiyati va vazifalari..................................... 5 1.2. Raqobatchilar tushunchasi va turlari.................................................... 9 1.3. Raqobatchilarni tahlil qilish metodlari............................................... 13 II. BOB. TURISTIK MARKETINGDA RAQOBATCHILARNI TAHLIL QILISHNING AMALIY AHAMIYATI................................. 19 2.1. Raqobatchilar tahlili orqali marketing strategiyasini shakllantirish.... 19 2.2. Bozor o‘zgarishlariga moslashish va raqobatbardoshlikni oshirish.... 24 2.3. Amaliy misollar va tavsiyalar............................................................ 29 XULOSA................................................................................................. 34 FOYDALANILGAN ADABIYOTLAR................................................ 35