MUNDARIJA: KIRISH...............................................................................................................3 I.BOB.TURIZM XIZMATLARIDA MARKETING STRATEGIYALARINING NAZARIY ASOSLARI 1.1.Turizm xizmatlarida iste’molchi ehtiyojlarini o‘rganish va prognozlash.....................................................................................................5 1.2.Raqamli marketing va onlayn platformalarning turizm sohasidagi ahamiyati...........................................................................................17 II.BOB. MARKETING STRATEGIYALARINI REJALASHTIRISH VA AMALGA OSHIRISH 2.1.Mahalliy va xalqaro turizm kompaniyalarida marketing strategiyalari misollari.........................................................................................22 2.2.Turizm xizmatlarida marketing strategiyalarining muvaffaqiyat omillari..........................................................................................29 XULOSA.............................................................................................................35 FOYDALANILGAN ADABIYOTLAR..........................................................36