Marketing miks - bu firma marketing maqsadlariga bozorda erishish uchun foydalanadigan marketing vositalari majmu'i. Marketing-mikselementlari tovar (product), narx (price), joy (place), siljitish (promotion), insonlar (people). Narx korxona daromadining asosiy manbai. Chunki P=(R*Q)-TC Buyerda: P - korxona foydasi; P - tovarga nisbatan belgilangan narx; Q - sotilgan tovarlar hajmi; TC - jami xarajatlar miqdori.