The analysis of manufacturing and selling products by Xudoyberdiyeva Mahliyo focuses on understanding market demand and user needs, helping companies achieve competitive advantages. Research shows that 70% of respondents are willing to try new products if they solve their problems. By segmenting the market, companies can identify the main needs of targeted audiences. In 2023, 60% of Uzbekistan's population is expected to prefer online shopping, leading to potential revenue growth of 15-20% for businesses