Maqsadli auditoriyani segmentlash, SWOT tahlil, SMART maqsadlar (S;M;A;R;T), kontent strategiyasi, kanal tanlovi: SEO, SMM, email, PPC. Byudjet taqsimoti: kontent 30%, reklama 40%, analitika 15%, o'zaro aloqalar 15%. KPI: CTR 2–5%, konversiya 1–3%, ROI 300% maqsad. A/B testlash, analitika vositalari (Google Analytics), kampaniya jadvali 3–6 oy, oylik hisobotlar