This study explores the role of intangible assets in predicting NYSE stock prices. It discusses the relevance of intangible assets, such as brand equity and R&D capitalization, to stock valuation. Case studies and practical applications for investors are presented, along with methodologies like Tobin's Q ratio and machine learning to quantify the impact of intangibles on stock prices. The study also highlights the importance of disclosing and managing intangible assets effectively for stock price performance.